Page 3 - BrandZ Top 100 Most Valuable Global Brands 2014

Introduction

12 percent Global Top 100

value rise demonstrates

Welcome
signiicant brand power

Strong brands surge with new growth

We’ve turned the corner.
In other highlights:
The deinitive brand valuation
More brand building resources

Brands achieved real and robust growth – Amazon entered the Top 10 for the The BrandZM Verve Index was developed We inform all our work with the global
by Millward Brown Digital, one of 33 WPP reach of WPP. To help clients better 40%
and brand value rose 12 percent, with irst time.
companies involved in the creation of the understand their brands in the rapidly
every category appreciating in brand – Facebook, the second fastest rising BrandZM Top 100 Most Valuable Global changing context of global business,
value, in the BrandZM Top 100 Most
Valuable Global Brands 2014.
brand, increased 68 percent in Brands 2014 report. You’ll ind knowledge we’ve created a growing library of
brand value.
and insights from over 75 individual
reports. Our Powered by BrandZM series
WPP brand experts throughout this also includes: the BrandZM Top 100 Most Rise in brand value drove
A 40 percent rise in brand value drove – Twitter and LinkedIn entered the report, in thought leadership essays Valuable Chinese Brands 2014; The Power Google to the number
Google to the number one position in BrandZM Global Top 100 for the and prescriptive ideas for building and Potential of the Chinese Dream; The one position in
the ranking.
irst time.
strong brands.
Chinese New Year in Next Growth Cities; the ranking.
The brand has appreciated 324 percent New BrandZM Verve Index measures The Chinese Golden Weeks in Fast
in brand value since the inception of the social media effectiveness
The backbone of all this insight remains Growth Cities; and The BrandZM Top
BrandZM, the world’s largest, customer- 50 Most Valuable Latin American
BrandZM Top 100 Most Valuable Global The BrandZM Top 100 Most Valuable focused source of brand equity Brands 2013.
Brands in 2006. Apple, the second most Global Brands is the deinitive ranking knowledge and insight, and WPP’s
valuable brand, has grown 826 percent in
value since 2006.
not only because it reports about proprietary BrandZM brand valuation Our TrustR and ValueD reports provide
developments like these. Equally methodology. First we analyze relevant insights about building trust and value,
important, we also examine why these corporate inancial data and strip away customized for individual brands. To learn
These brand value increases demonstrate brands appreciated in value and what everything that doesn’t pertain to the more about these and other reports,
the centrality of technology in our society lessons can be drawn from their success.
branded business. Then we take a please visit www.brandz.com. The
and also the power of strong brands with
a clear proposition and mission to help critical step that makes BrandZM BrandZM Global 100 reports are available
improve the lives of their customers and, One of the clearest opportunities – and unique and deinitive among brand for free download by searching
challenges – for brand value growth is the valuation methodologies.
BrandZ100 in the Apple app store.
in the process, increase share of life.
use of social media in ways that most
effectively enhance and protect brands. We conduct ongoing, in-depth At WPP, we’re passionate about building
Brands with these qualities, regardless
of product category or region of origin, In this year’s ranking we introduce a new quantitative consumer research with strong, differentiated brands and
were best positioned to add value as metric, called the BrandZM Verve Index.
more than 150,000 consumers annually, creating value. Over 160,000 of us, based
North America, the UK and Continental It measures the positive social media across more than 30 countries, to assess in over 100 countries, are here to help
presence of brands ranked in the consumer attitudes about, and you. To learn more about how to apply
Europe returned to strong economic BrandZM Global Top 100.
relationships with, over 10,000 brands. our experience and expertise to beneit
health, even as the growth rate in the Our database includes information from your brand, please contact any of the
BRICs slowed.
We believe that the Verve Index is a over two million consumers. It reveals WPP companies that contributed
Despite slower growth, China retained
groundbreaking tool that links social the power of the brand in the mind of expertise to this report. Turn to page 136
media presence to brand equity. It helps the consumer that creates predisposition for summaries of each company and the
a major presence in the BrandZM Global target social media investment in ways to buy and, most importantly, validates
contact details of key executives. Or feel
Top 100 with 11 brands, only one brand that potentially drive sales. To learn more a positive correlation with better
free to contact me directly.
less than a year ago. The performance
indicates the potential impact of Chinese about the BrandZM Verve Index, please sales performance.
brands outside of China.
see page 46.

The fastest-growing brand in the ranking,
Tencent, the Chinese social network and
Internet portal, almost doubled in value,
with a brand value increase of 97 percent, David Roth
WPP
following a 52 percent increase a year
ago. The Chinese online search brand droth@wpp.com
Baidu, which is similar to Google, grew @davidrothlondon
46 percent in brand value.

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