Page 50 - BrandZ Top 100 Most Valuable Global Brands 2014

Section 03 | The Categories
Financial | Banks

Banks – Regional

North American,

Australian banks prosper

as economies strengthen
Restoring trust
Insight

Banks attempted to restore consumer
trust in the wake of the inancial crisis, Chinese banks struggle with slowdown
the Libor scandal about interbank
Global banks serve borrowing rates, various trading

changing corporate improprieties and public anger over
and individual needs
compensation paid to key executives. Disruption Especially in China,
ING introduced new corporate values in
2013, summarized as: we care, we are Top 10 Regional Banks
Internet companies offered online
People moved to local banks clear and we commit to act with integrity.
lending, investment products, and
mobile payment options.
because of the lack of trust they Brand Brand Brand Value
had for larger institutions. But Following the turbulence of the inancial Contribution
Slower BRICs growth Despite India’s
global banks serve a broader crisis, a government bailout and a trading Value % Change
purpose, supporting companies scandal, UBS changed leadership and 2014 $M
2014 vs 2013
economic slowdown, India’s ICICI
as they become global and implemented a major strategic shift to experienced proit growth, but Indian
1
Wells Fargo
54,262
3
14%
banks set aside larger provisions for
helping individuals as they focus more on wealth management and bad loans.
become more global in how
less on investment banking. The bank 2 ICBC 42,101 2
2%
they live their lives. Companies reported a 44 percent increase in pretax 3
China Construction 25,008
2
-7%
Regional to global Sberbank, which
and individuals want banking proit in 2013. It announced that, starting
relationships that make it easy
in 2014, the bank would pay out half of its Bank
expanded from its roots in Russia to
to build a business or live a life proits to shareholders.
4 RBC 22,620 4
13%
countries of the Former Soviet Union
and then to Central and Eastern
internationally. That seamlessness 5
Commonwealth 21,001
3
18%
Europe, considered acquisitions
is the global banks value For J.P. Morgan, 2013 was a year of Bank of Australia
outside of Europe.
proposition. Perhaps there will be resolving outstanding legal and
a shift in the purpose of global regulatory issues in an effort to turn the 6 TD 19,950 3 12%
banks, and the need for them
page on problems lingering since the US economy gains
7
ANZ
19,072
3
15%
will continue to be important to inancial crisis. Overall revenue was lat strength
generating global growth.
and net income declined.
8 Agricultural Bank of 18,235 2
-9%
China
Sana M. Carlton
Barclays promulgated a statement of Wells Fargo became the most proitable
purpose, values and behaviors called 9
US Bank
14,926
3
9%
US bank in 2013, on the strength of loan
Head of Client Management, Services Millward Brown growth and fee income. Net income
sana.carlton@millwardbrown.com
“The Barclays Way.” It created guidelines 10 Bank of China 14,177 2
0%
improved 16 percent. The bank’s stock
for conducting business and interacting rose 33 percent during 2013.
with customers to make sure that Source: Valuations include data from BrandZM and Bloomberg.
decisions are based on the best wisdom Brand contribution measures the inluence of brand alone on earnings, on a scale of 1 to 5, 5 highest.
available and not internal pressures.
Wells Fargo increased in scale
dramatically when it acquired Wachovia,
in 2008, without inheriting the kinds of
Criticism of corporate bonuses hurt this subprime mortgage liabilities that hurt
effort, even as the bank argued that The brand value of the regional bank Having generally avoided the risky many of its peers.
recruiting and retaining the best talent, to
remain competitive, required high category appreciated 6 percent overall loans that caused the inancial crisis
inancial compensation.
in the BrandZM Top 100 Most Valuable and government intervention, both the The integration and rebranding went
Global Brands 2014, compared with a 15 US and the Canadian regional banks relatively smoothly and Wells Fargo
percent increase a year ago. The ranked were well positioned to beneit from the passed the stress tests that US regulators
banks divide into two groups.
resurgence of the US economy.
designed, following the global crisis,

to assess whether institutions have
The six banks from the strong economies Chinese banks felt the impact of adequate capital and other resources
of North America and Australia liberalized regulations, an increase in loan necessary for surviving a similar event.
appreciated in brand value, with US
repayment problems, and a reduction in
Bank appearing in the BrandZM regional capital investment borrowing by State US Bank achieved record earnings

banks category ranking for the irst time. Owned Enterprises (SOEs) and regional in 2013, with strong growth from
The four Chinese banks, affected by
governments. In addition, these other commercial loans and other lending
the country’s slower growth rate, either trends impacted the category:
activity, including credit cards and home
declined or remained lat in brand value.
mortgages. The bank operates from
around 3,080 ofices in 25 states. It
recently doubled its presence in Chicago.

98 BrandZM Top 100 Most Valuable Global Brands 2014
99