Page 15 - BrandZ Top 100 Most Valuable Global Brands 2014
P. 15
Section 02 | The Global Top 100
The Top 100 Chart
Top 100 Most Valuable Global Brands 2014
Top 100 Most Valuable Global Brands 2014
Brand value Brand Brand value % Rank Brand value Brand Brand value % Rank
Brand
Category
2014 $M
contribution change 2014 vs 2013 change
Brand
Category
2014 $M
contribution change 2014 vs 2013 change
PetroChina
51 Oil & Gas
Regional Banks 19,072 3 15% 1 76 1 -7% -11 12,413
52 Insurance 12,409 Personal Care 19,025 4 7% -7 77
2 18% 7
53 Technology 12,407 Oil & Gas 19,005 1 8% -4 78
4 New New
54 Global Banks 12,356 Regional Banks 18,235 2 -9% -17 79
2 28% 14
55 Telecoms 12,175 Technology 18,105 3 10% -2 80
3 14% 2
56 Insurance 12,026 Personal Care 17,668 4 2% -6 81
2 -21% -24
57 Retail 11,953 Global Banks 17,341 2 30% 7 82
3 8% -2
58 Fast Food 11,910 Logistics 17,002 4 24% 4 83
3 20% 8
59 Cars 11,812 Technology 16,800 2 36% 13 84
3 56% New
60 Regional Banks 11,743 Luxury
16,131 5 27% 8 85
3 17% 3
Technology Retail
61 11,667
15,587 2 -12% -14 86
2 -15% -25
62 Telecoms 15,580 3 13% -2 87
3 8% -6 Regional Banks
11,663
63 Apparel 15,557 2 22% 6 88
3 -5% -13 Soft Drinks
11,476
64 Telecoms 15,367 2 61% 30 89
2 9% -4 Regional Banks
11,351
65 Regional Banks 14,926 3 9% -2 90
3 9% -4 Cars 11,104
66 Retail
14,842 4 -9% -11 91
3 20% 5 Global Banks 11,060
67 Oil & Gas 14,269 1 9% 0 92
4 3% -9 Soft Drinks 10,873
68 Regional Banks 14,177 2 0% -10 93 3 -11% -14 Telecoms 10,221
MTN
69 Technology 14,174 3 44% 23 94
2 New New Regional Banks 10,149
70 Cars 14,085 3 14% 1 95 2 0% -5 Telecoms 10,041
71 Technology 13,837 4 New New 96 4 6% -1 Luxury 9,985
72 Technology 13,710 2 16% 5 97 4 New New Payments 9,833
73 Logistics
13,687 4 53% 25 98 3 29% New Global Banks 9,771
74 Oil & Gas 12,871 1 12% 4 99 2 30% New Global Banks 9,683
75
Regional Banks
12,637
3 0% -5
100
2 8% -1
Retail 9,584
Source: Valuations include data from BrandZM, Kantar Retail and Bloomberg.
Brand contribution measures the inluence of brand alone on earnings, on a scale of 1 to 5, 5 highest.
The Brand Value of Pepsi includes Diets
The Brand Value of Red Bull includes sugar-free and Cola
28 BrandZM Top 100 Most Valuable Global Brands 2014
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