Page 14 - BrandZ Top 100 Most Valuable Global Brands 2014
P. 14
Section 02 | The Global Top 100
The Top 100 Chart
Top 100 Most Valuable Global Brands 2014
Top 100 Most Valuable Global Brands 2014
Brand value Brand Brand value % Rank Brand value Brand Brand value % Rank
Brand
Category 2014 $M
contribution change 2014 vs 2013 change
Brand
Category 2014 $M
contribution change 2014 vs 2013 change
1
26 Technology 158,843 3 40% 1 Cars 29,598 3 21% -3
2 27 Technology 147,880 4 -20% -1 Telecoms 28,756 2 20% 0
3 28 Technology 107,541 4 -4% 0 Global Banks 27,051 3 13% -3
4 29 Technology 90,185
4 29% 3 Technology 25,892 3 21% 1
5 Fast Food
30 4 -5% -1 Luxury 25,873 4 14% -1 85,706
6 Soft Drinks
31 4 3% -1 Fast Food 25,779 3 44% 13 80,683 Starbucks
7 Credit Card
32 4 41% 2 Cars 25,730 4 7% -8 79,197
8 Telecoms 77,883 33 3 3% -2 Regional Banks 25,008 2 -7% -11
China Construction Bank
9 Tobacco 67,341 34 3 -3% -1 Apparel 24,579 4 55% 22
10 Retail 64,255 35 3 41% 4 Beer 24,414 4 20% -1
Telecoms Personal Care
11 63,460 36 3 20% 1 23,356 4 30% 6
12 Conglomerate 56,685 37 2 2% -1 Apparel 23,140 3 15% -2
13 Regional Banks 54,262 38 3 14% 0 Regional Banks 22,620 4 13% 0
14 Technology 53,615 39 4 97% 7 Baby Care 22,598 5 10% -7
15 Telecoms 49,899 40 3 -10% -5 Retail 22,165 2 20% 1
16 Logistics 47,738 41 4 12% -1 Luxury 21,844 5 14% -1
17 Regional Banks 42,101 42 2 2% -1 Cars 21,535 4 20% 1
18 Credit Card 39,497 43 3 42% 2 Fast Food 21,020 4 26% 8
19 Technology 36,390 44 2 6% 0 Regional Banks 21,001 3 18% 4
20 Telecoms 36,277 45 3 -9% -3 Technology 20,913 2 4% -9
21 Technology 35,740 46 4 68% 10 Telecoms 20,809 2 56% 20
22 Retail 35,325 47 2 -2% -4 Regional Banks 19,950 3 12% -1
23 Entertainment 34,538 48 4 44% 3 Oil & Gas 19,745 1 3% -9
24 Credit Card 34,430 49 4 46% 4 Technology 19,469 2 19% 5
25
Technology 29,768
50
4 46% 8
Retail 19,367
3 61% 24
Source: Valuations include data from BrandZM, Kantar Retail and Bloomberg.
Brand contribution measures the inluence of brand alone on earnings, on a scale of 1 to 5, 5 highest.
The Brand Value of Coca-Cola includes Lights, Diets and Zero The Brand Value of Budweiser includes Bud Light
26 BrandZM Top 100 Most Valuable Global Brands 2014
27
