Page 22 - BrandZ Top 100 Most Valuable Global Brands 2014

Section 02 | The Global Top 100
Regions

Continental The Top 10 brands from Continental Europe
The Top 10 brands from Asia
Asia and

Europe and the UK
Latam
Brand Brand Brand value Brand Brand Brand value
value value % change value value % change
Movistar, the mobile brand of Spain- Tencent acquired strategic stakes in Rank Brand Category
2014 $M
2013 $M 2014 vs 2013
Rank Brand
Category
2014 $M
2013 $M 2014 vs 2013
based Telefónica, successfully launched the search business Sogou and JD.com,
an offering that bundled Internet with China’s second largest ecommerce 1 SAP
34,365 6%
1 Tencent
27,273 97% Technology 36,390 Technology 53,615
broadband and ixed-line service. mall. The brand also introduced mobile
Deutsche Telekom reported strong payment and inancial services that
Deutsche 2 23,893 20%
2 China Mobile 55,368 -10% Telecoms 28,756
Telecoms 49,899
inancial results with strength in Germany, competed directly with banks. Baidu Telekom
its home base, and a revival in the US. expanded in gaming and location-
The company aimed to become the pan based purchasing.
3 ICBC
41,115 2% Regional Banks 42,101
European telecom leader.
3 Louis Vuitton 22,719 14% Luxury 25,873
China’s slower growth impacted the
4 BMW
24,015 7% 4 Baidu
20,443 46% Cars 25,730
Technology 29,768
The telecoms also were among the banking business, which experienced
highest value brands in the UK. Well less loan origination for infrastructure 5 Toyota
24,497 21% Cars 29,598
funded with cash from selling its stake in investment and also a higher rate of loan 5 L'Oréal
17,971 30% Personal Care
23,356
America’s Verizon Wireless, Vodafone payment problems. The Australian banks
agreed to purchase Spain’s Ono. The beneitted from their proximity to fast 6 Samsung
21,404 21%
Technology
25,892
transaction, along with the earlier growing Asian markets and from the 6 Zara
20,167 15% Apparel 23,140
China
acquisition of a German cable operator economic strength of their home market.
7 Hermès
19,129 14% 7 Construction 26,859 -7%
Luxury 21,844 Regional Banks
25,008
strengthened Vodafone’s position in Bank
high-speed broadband. BT purchased the The strengthening of the Japanese
rights to English Premier Football, adding economy and the rebound of the US 8 Mercedes-Benz 17,952 20% Commonwealth Cars 21,535
over two million new subscribers and car market helped Toyota. Korea’s 8 17,745 18% Regional Banks 21,001
Bank of Australia
driving revenue.
Samsung continued to demonstrate 9 Movistar
13,336 56% Telecoms 20,809
leadership in mobile devices and other 9 ANZ
16,565 15% Regional Banks 19,072
IKEA, with around 300 home furnishings consumer electronics.
10 Ikea
12,040 61%
Retail 19,367
stores worldwide, beneited from the
resurging developed economies and In Latin America, brand values declined 10 Agricultural Bank
19,975 -9%
Regional Banks
18,235
of China
demand in fast growing markets. because of economic weakness. Mexico’s
Increased consumer conidence drove Corona beer brand grew 21 percent in
sales for Louis Vuitton and Hermès
brand value with the purchase of its
and the brands worked to reinforce parent company Modelo by the global The Top 10 brands from the UK
their exclusivity.
brewer AB InBev.
Brand Brand value Brand
The Top 6 brands from Latin America
The streamlining that followed the value % change value
inancial crisis enhanced proits of global 2013 $M 2014 vs 2013
Brand Brand value Rank Brand
Category
Brand 2014 $M
bank brands. The banks still contended For more Latin value % change value
with public distrust, however. Like the 39,712 -9% 2013 $M 2014 vs 2013
1 Vodafone
2014 $M
Telecoms 36,277
Rank
Brand Category
other oil and gas majors, Shell and BP America knowledge
6,620 21% 1 Corona
Beer 8,025
focused more on inding eficiencies
and insight
23,970 13% 2 HSBC Global Banks
27,051
and cost savings.
17,678 8% 6,520 8% 3 Shell 2 Skol Oil & Gas
Beer 7,055 19,005
The brands listed in the Latin
America chart are those that
reach the brand value threshold 9,531 61% 5,611 -8% 4 BT
3 Falabella Telecoms 15,367 Retail 5,187
of the BrandZM Global Top 100
or the category rankings. For a 3,903 -6% 4 Aguila Beer 3,676
16,303 -9% 5 Tesco Retail 14,842
comprehensive report about the
region’s highest value brands, 3,803 -6% BP
5 Brahma Beer 3,585
please see the BrandZM Top 50 11,520 12% 6 Oil & Gas 12,871
Most Valuable Latin American
Brands 2013 at BrandZ.com.
7,989 19%
3,707 -40%
7 Barclays 6
Natura
Global Banks
9,536
Personal Care
2,236
Or go to brandanalytics.com.br

10,160 -10%
8 Standard
Global Banks
9,150
Chartered

4,194 42% 9 Burberry
Luxury 5,940

4,121 39%
10 Next
Apparel 5,716

Source for all tables: Valuations include data from BrandZM, BrandAnalytics and Bloomberg.

42 BrandZM Top 100 Most Valuable Global Brands 2014
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