Page 23 - BrandZ Top 100 Most Valuable Global Brands 2014

Section 02 | The Global Top 100
Regions

The Top 10 Chinese brands
North America dominates in
2014 global
Brand value Brand value Brand value %

number of brands and brand value
2014 $M
2013 $M
change 2014 vs 2013
rank
Brand
Category

1
14
Tencent
Technology
53,615
27,273
97%

49,899
55,368
-10%
2
15
China Mobile
Telecoms
Brands based in North America dominate in brand value and in the number of brands
represented in the BrandZM Top 100 Most Valuable Global Brands 2014, followed by 3
17
ICBC
Regional Banks
42,101
41,115
2%
Continental Europe.

29,768
20,443
46%
4
25
Baidu
Technology
Top 100 by Top 100 by
brand value
number of brands
Predominant brand 5
33
China Construction Bank
Regional Banks
25,008
26,859
-7%

categories by region
18,235
19,975
-9%
6
54
Agricultural Bank of China
Regional Banks
North America: technology

Continental Europe: luxury and 7
67
Sinopec
Oil & Gas
14,269
13,127
9%
66%
50%
cars Asia: regional banks and
telecoms UK: global banks and
14%
23%
oil and gas Africa: telecoms 8
68
Bank of China
Regional Banks
14,177
14,236
0%
Latam: beer
15%
20%
9
76
Petrochina
Oil & Gas
12,413
13,380
-7%

North America
5%
6%
Continental Europe (ex. UK) 10
77
Ping An
Regional Banks
12,409
10,558
18%
Asia
0%
1%
UK
Africa
Source: Valuations include data from BrandZM and Bloomberg

Chinese Internet brands focus

on growing mobile payments
Fewer fast growing market brands

present in the Global Top 100

During the Chinese New Year, one of Tencent, Alibaba and Baidu, also have It’s not yet certain that online products
China’s leading Internet brands enabled created online wealth management can maintain their rapid growth rate amid
people to purchase and exchange online products that offer higher yields than luctuations in China’s economy and
Brands from fast growing markets declined from 17 to 14 in the BrandZM the red packets of money that Chinese banks and have quickly diverted billions steps taken by regulators and traditional
Top 100 Most Valuable Global Brands 2014, with 11 Chinese brands included. traditionally exchange face-to-face for of dollars from traditional savings banks to limit online payments. The
No brands from Latin America are present in the Global Top 100 this year, holiday gift giving.
accounts. Tencent was the fastest riser outcome potentially affects not only

although several appear in the category rankings.
in the BrandZM Top 100 Most Valuable the technology brands, but also the
Tencent, an Internet portal and social Global Brands 2014, almost doubling in availability of capital to millions of small
network, a mix of Facebook, Twitter and value. Baidu increased in brand value entrepreneurs. The leaders of China’s
a blogging site, offered the program on 46 percent. Alibaba, which is 24 percent next wave of economic development,
Fast growing market brands in the Top 100
its mobile messaging service WeChat. owned by Yahoo!, is preparing an IPO these entrepreneurs are less likely to

Users deposited money into their WeChat (Initial Public Offering). Yahoo! brand bank with SOEs, whose businesses focus
accounts and supplied the contact details value increased 44 percent.
more on funding large infrastructure 2006 2007
2008 2009
2010 2011 2012
2013 2014
of gift recipients. In the process, Tencent projects and other government needs.
enriched its online banking business with The initiatives of these brands illustrate China
2
5
5
6
7
12
13
12
11
more money and customers.
the power of technology brands in China,

and their ability to grow rapidly, innovate Russia 1222222
In addition, Tencent and one of its rivals, and leapfrog the West in emerging trends
Alibaba, the giant ecommerce site, like mobile payments and online banking.
similar to Amazon and eBay, competed Their success challenges China’s banking Brazil
1
2
3
1
–
–
with mobile apps for taxi ride payments. category to respond with competitive
India
1 1
2 2 –
Offering incentives to riders and drivers, products. And it tests the government’s
the brands attempted to build their ability to balance its goal of opening
mobile payment businesses. Determined markets with the need to support the Mexico
1
1
1
–
–
to compete in mobile payments, Baidu, banking industry and its SOEs (State
the other brand in the Chinese Internet Owned Enterprises).
triumvirate, a search engine similar
Africa
1 1 1

to Google, acquired an app store, 91 Total
2
Wireless, during 2013.
5
6
9
13
9
20
17
14

Source: Valuations include data from BrandZM and Bloomberg

44 BrandZM Top 100 Most Valuable Global Brands 2014
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