Page 66 - BrandZ Top 100 Most Valuable Global Brands 2014

Section 04 | Resources
BrandZM Reports, Apps and iPad Magazines

BrandZM is the deinitive resource for

brand equity knowledge and insight

Reports, apps and iPad magazines powered by BrandZM

Get the BrandZM Top 100 Most Valuable BrandZM Top 50 Most BrandZM Top 100 Beyond Trust: Engaging ValueD: Balancing
Global Brands, the Latin America Top
Valuable Latin American Most Valuable Chinese Consumers in the Post- Desire and Price for
50, the China Top 100 and many more Brands 2013
Brands 2014
Recession World
Brand Success
insightful reports on your smartphone
or tablet.
The report proiles the most valuable The report proiles Chinese brands, An Index based on BrandZM, TrustR An index based on BrandZM, ValueD
To download the apps for the BrandZM brands of Argentina, Brazil, Chile, outlines major trends driving brand measures the extent to which consumers measures the gap between the

rankings go to www.brandz.com/ Colombia and Mexico and explores growth and includes commentary on
trust and are willing to recommend consumer’s desire for a brand and
mobile (for iPhone and Android). The the socio-economic context for brand the growing inluence of Chinese brands individual brands. High TrustR correlates perception of the brand’s price. It
iPad interactive magazine BrandZM Top growth in the region. For the iPad at home and abroad. Go to www.brandz. with bonding, sales and brand value. helps brands optimize sales, proit and
100, packed with exclusive content,
magazine search BrandZM Latin com/mobile.
Complete information is available from positioning. Complete information is
is available from the Apple App store America on iTunes.
WPP companies.
available from WPP companies.

(search for BrandZM 100).

BrandZM is the world’s largest and most
reliable customer-focused source of
brand equity knowledge and insight.
To learn more about BrandZM data or

studies, please visit www.brandz.com,
or contact any WPP Group company.

The Chinese Golden The Chinese New Year The Power and Potential

Weeks in Fast in Next Growth Cities
of the Chinese Dream

Growth Cities
The report explores how Chinese The Power and Potential of the Chinese
families celebrate this ancient festival Dream is rich with knowledge and insight
With research and case studies the and describes how the holiday unlocks and forms part of a growing library of
report examines the shopping attitudes year-round opportunities for brands and WPP reports about China. It explores the
and habits of China’s rising middle class
and explores opportunities for brands in retailers, especially in China’s Lower Tier meaning and signiicance of the Chinese
many categories. For the iPad magazine cities. For the iPad magazine search for Dream for Chinese consumers and its
Chinese New Year on iTunes.
potential impact on brands.
search Golden Weeks on iTunes.

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