Page 68 - BrandZ Top 100 Most Valuable Global Brands 2014

Section 04 | Resources
Company Contributors

WPP Company Contributors

These companies contributed knowledge, expertise and

perspective to the report.

Acceleration crafts digital marketing AKQA is an ideas and innovation Blast Radius is a strategic digital Cohn & Wolfe, a global communications Designing the future. FITCH transforms Hill+Knowlton Strategies is a leading
capability for global brands and industry company. We collaborate with our agency that helps connect brands and agency, builds brands and corporate consumer experience and accelerates global strategic communications
leaders. We are digital natives who clients to create the future.
consumers to tackle the complex issues reputations through an uncompromising business success. We deliver seamless consultancy, providing services to local
understood the radical impact that of growing brands and revenue in a commitment to creativity. The
solutions by combining the physical, and multinational clients worldwide. The

technology would have on the future of www.akqa.com
highly connected world. With ofices
agency’s strategic approach unearths human and digital elements of a brand irm is globally headquartered in New
brands. A rare breed of individuals with Sam Kelly
in Chicago, Toronto, Vancouver, New fresh, relevant insights leading to to create unique experience signatures. York City, with 88 ofices in 49 countries
comprehensive experience of building York, Seattle, Portland, and Europe, its communications solutions that deliver FITCH is a leading global retail and brand – including 13 ofices in the US. Led by
marketing capability, driving best Head of Business Development and client roster includes Starbucks, Nike, measurable business success. Over its consultancy with an integrated offer of Global Chairman and CEO Jack Martin,
practice and implementing marketing Marketing
Microsoft, Bacardi, Nokia, and NIVEA. 40-year history, Cohn & Wolfe’s brand strategy, design and implementation, Hill+Knowlton Strategies serves as a
technology. Operating at the intersection sam.kelly@akqa.com
Blast Radius is part of Wunderman,
marketing work and world-class digital which enables us to deliver across all trusted advisor to clients, developing and

of technology and strategy, insights
a member of WPP (NASDAQ: WPPGY) media campaigns have attracted top touchpoints. We do this for clients that executing communications campaigns
and consumer engagement to build the and part of Young & Rubicam Group.
brands around the world. Cohn & Wolfe include adidas, B&Q, Brown-Forman, and business strategies to manage the
speciic capabilities needed to grow was named PRWeek Agency of the Year Dell, H&M, Philips, Sberbank, and Target.
impact of the public on an organization’s
market share and expand global reach. www.blastradius.com
and a Best Place to Work by PRWeek, reputation, brand and bottom line.
Part of WPP Digital, and with 15 years’ Crain’s NY, Advertising Age and PR www.itch.com
Danielle John
experience, we employ over 150 strategic VP Marketing News. The agency has more than 1,100 Gavin Clark
www.hillandknowlton.com
marketing technologists globally.
Barrows has been operating in
danielle.john@blastradius.com
employees in over 50 ofices across Global Business Development Director Jack Martin
global retail for over 20 years in both North America, EMEA and Asia.
www.acceleration.biz
developing and developed markets. In gavin.clark@itch.com
Global Chairman & CEO
this time we have understood what it www.cohnwolfe.com
jack.martin@hkstrategies.com
Juliet Hazell
Marketing Director takes to win in this ever-evolving and Jill Tannenbaum
jhazell@acceleration.biz
dynamic retail media space. Our range Chief Executive Oficer
of services encompass everything from
insights, retail media planning, design, jill.tannenbaum@cohnwolfe.com
production, procurement, and ultimately BrandAnalytics, a Division of Millward
through to in-store execution. These
Brown Optimor in South America, Geometry Global is the largest and most

are lexed and applied according to our provides expert analytical support
geographically complete activation JWT is the world’s best-known marketing
clients’ retail objectives. Working across for branding programs. It focuses on agency of its kind, providing brand communications brand that has been
teams within our clients’ organizations, developing frameworks for established marketers with a unique solution: inventing pioneering ideas for the past
Added Value is a leading global strategic we align the marketing objectives with client/consumer oriented organizations, Precision Activation. This proprietary 150 years. Headquartered in New York,
marketing consultancy providing
customer and key account teams to from Segmentation, Brand Strategy, Digit is a design company that has approach focuses on the exact blend
JWT is a true global network with more

brand strategy, innovation, insight
ultimately develop the best possible Brand Implementation, Brand
spent the last 15 years at the forefront of context and content that inluence than 200 ofices in over 90 countries,
and communications services. Added in-store experience for shoppers.
Valuation and ROI. BrandAnalytics of technology. All of our work is consumer behavior, transforming
employing nearly 10,000 marketing
Value has 17 ofices in 11 countries
provides evidenced-based branding underpinned by our philosophy called big creative ideas into effective and professionals. JWT consistently ranks
across Europe, North America and www.barrowsonline.com
recommendations that are linked to Simple Human Interaction. It’s all about proitable business growth drivers. With among the top agency networks in
Asia-Paciic, and is accredited among shareholder value generation.
making technology invisible, and using a team of 4000 experts in 56 markets, the world and continues a dominant
Lucien D’Avice
“Best Companies to Work For 2014”. Chief Executive Oficer it to enable people and brands to the network develops award-winning presence in the industry by staying
Added Value is part of Kantar, the data Lucien@barrowsonline.com
www.brandanalytics.com.br
communicate better.
marketing programs, informed by data on the leading edge – from producing
investment management division of and insights. Geometry Global delivers the irst-ever TV commercial in 1939
WPP, the world leader in marketing Eduardo Tomiya
www.digitlondon.com
creativity across a range of disciplines to developing award-winning branded
communications services.
Managing Director including Shopper, Relationship, content today.
eduardo.tomiya@brandanalytics.com.br
Laura Simon
Managing Director Promotional and Experiential, Trade and
www.added-value.com laura.simon@digitlondon.com
Digital Marketing.
www.jwt.com
Kate McDougle
Anaka Kobzev
www.geometry.com
Head of Global Marketing Director of Communications
k.mcdougle@added-value.com
Richard Labot
anaka.kobzev@jwt.com
Global Director of Network Engagement
Richard.labot@geometry.com

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