Page 69 - BrandZ Top 100 Most Valuable Global Brands 2014

Section 04 | Resources
Company Contributors

Kantar Retail is the world’s leading retail KBM Group transforms customer Landor Associates is one of the world’s Millward Brown Optimor is the brand
Ogilvy & Mather is one of the largest POSSIBLE is a creative agency that cares
and shopper insights and consulting experience by providing data-driven leading strategic brand consulting
and business consultancy of Millward marketing communications companies in about results. We back up every idea
business and is part of Kantar, the data insights, personalization and relevance and design irms. Landor’s holistic Brown, dedicated to igniting business the world. It was named both the Cannes with real-world insights to create work
investment management division of to create mutual value for brands
approach to branding balances rigorous, growth through transformative brand Lions Network of the Year and the that makes a difference, and makes a

WPP. The company works with leading and their customers. Expert in ofline business-driven thinking and exceptional and market strategies. Millward Brown EFFIEs World’s Most Effective Agency measurable impact. On paper, POSSIBLE
branded manufacturers and retailers
and online data, KBM Group owns creativity. Its work spans the breadth of Optimor provides strategic corporate and Network for two consecutive years, 2012 is 25 ofices spanning ive continents. In
to transform the purchase behaviour of behavioral, demographic, lifestyle
branding services, including research, brand consulting, rooting its approach
and 2013. The company is comprised of practice, we are 1,100+ people offering
consumers and shoppers through the use and transactional data and has the positioning, strategy, architecture, in consumer research, stakeholder industry leading units in the following local expertise to some of the world’s
of retail and shopper insights, purchase largest data management capability
naming and writing, corporate identity, understanding and inancial analysis.
disciplines: advertising; public relations most dynamic brands. These include
data analytics, consulting, organizational of any agency holding company. KBM consumer package design, environments, and public affairs; branding and identity; Microsoft, P & G, Starwood Hotels and

development and retail virtual reality Group helps companies assess, collect, equity management, engagement, and www.millwardbrown.com/mboptimor
shopper and retail marketing; health
Resorts Worldwide, The Bill & Melinda
services. Kantar Retail tracks and manage, connect and interpret data to digital branding. With 26 ofices in 20 care communications; direct, digital, Gates Foundation, AT&T and Coca-Cola.
forecasts over 1000 retailers globally, has create continuous, resonant consumer countries, Landor’s current and past Nick Cooper
promotion and relationship marketing;
purchase data on over 200m shoppers interactions throughout the customer clients include: Barclays, the Council on Managing Director consulting, research and analytics; www.POSSIBLE.com
and among its market leading reports
journey. The company’s data-driven Foreign Relations, Diageo, FedEx, Hilton nick.cooper@millwardbrown.com
branded content and entertainment; and
Lauren Lieberman
are the annual PoweRanking survey (USA Consumer Engagement Platform drives Worldwide, Kraft Foods, Microsoft, specialist communications. O&M services Corporate Communications Manager
and China), and Industry Shopper Study informed interactions across channels in MillerCoors, Procter & Gamble, Singapore Fortune Global 500 companies as well as laure.lieberman@possible.com
Across Retailers. Kantar Retail works with real-time, allowing marketers to adapt Airlines, and Taj Hotels Resorts and local businesses through its network of
over 400 clients and has 20 ofices in
and reine marketing in the moment
Palaces. Landor is a member of the Young more than 500 ofices in 126 countries.
15 markets around the globe.
to reach an audience of one.
& Rubicam Group network within WPP.
www.ogilvy.com

www.kantarretail.com www.kbmg.com www.landor.com Mindshare is a global media agency
network with billings in excess of US$31.4 Miles Young
Steve Pattinson
Gary S. Laben
Allen Adamson
Global CEO
CEO Americas CEO Managing Director, New York billion (source: RECMA). The network miles.young@ogilvy.com
Rockish is a full-service digital
steve.pattinson@kantarretail.com
gary.laben@kbmg.com
allen.adamson@landor.com
consists of more than 7,000 employees, innovation partner that drives business
in 116 ofices across 86 countries spread
throughout North America, Latin for some of the world’s largest brands.
America, Europe, Middle East, Africa and We build groundbreaking digital
solutions through expert integration
Asia Paciic. Each ofice is dedicated to of strategy, creative and technology.
forging competitive marketing advantage Founded in 2006, Rockish has ofices
for businesses and their brands based
on the values of speed, teamwork
PeclersParis is a unique worldwide
in Dallas, Austin, Cincinnati, Atlanta,
Kantar Worldpanel is the leading provider Lambie-Nairn is an international branding Millward Brown is a leading global and provocation. Mindshare is part of trend forecasting, brand strategy
Northwest Arkansas, New York, Portland
and Chicago. Rockish is part of WPP, the
of consumer panels worldwide and has agency with over 38 years’ experience research agency specializing in GroupM, which oversees the media and innovation agency that is expert in world leader in communications services
been specializing in the U.S. beverage and nine ofices across Europe, the advertising effectiveness, strategic investment management sector for WPP, fashion, beauty and cosmetics, home with 170,000 employees in 110 countries.
market for over thirty years. We provide Middle East and Latin America. With communication, media and brand
the world’s leading communications and consumer electronics products.
ongoing tracking of 40,000 individuals specialist knowledge in broadcast,
equity research. Millward Brown helps services group.
Our unique expertise is to decrypt
who report their actual beverage sport, travel and entertainment, and clients grow great brands through socio-cultural and aesthetic trends
www.rockishdigital.com
consumption behavior over the course of technology, Lambie-Nairn employs
comprehensive research-based www.mindshareworld.com
and translate them not only into
Kari Wethington
a week. Using this wealth of data and our a cross-functional team of strategists, qualitative and quantitative solutions. innovative brand strategies but also
Associate Director, Marketing & PR
category and market expertise, we can creatives, client services and producers, Specialist global practices include Greg Brooks
into new products’ concepts and design. kari.wethington@rockishdigital.com
provide beverage market information enabling it to build lexible and
Millward Brown Digital (a leader in digital Global Marketing Director Founded in 1970. A WPP company since
from an end consumer perspective.
nimble teams to meet their clients’ effectiveness and intelligence), Firely greg.brooks@mindshareworld.com
2003. Based in Paris, New York, Los
The ability to understand the who, what, needs. Our particular experience in brand Millward Brown (our global qualitative Angeles, Shanghai, Munich and in 15

where, why and how for all brands, all guardianship allows us to develop brands network), a Neuroscience Practice (using other countries.
categories and all consumers allows us that can evolve and develop in fresh, neuroscience to optimize the value of
to provide actionable and potentially consistent and engaging ways.
traditional research techniques), and www.peclersparis.com
game-changing insight relevant to
Millward Brown Optimor (a strategy
your business.
www.lambie-nairn.com
consultancy helping companies maximize Eric DuChamp

inancial returns on brand and marketing CEO
www.kantarworldpanel.com Lisa Hill
investments). Millward Brown operates
Chief Executive Oficer
Managing Director London in more than 55 countries and is part
Lauren Masotti
l.hill@lambie-nairn.com
of Kantar, WPP’s data investment
Client Executive management division

Lauren.Masotti@Kantarworldpanel.com
www.millwardbrown.com.

Travyn Rhall
CEO
travyn.rhall@millwardbrown.com

136 BrandZM Top 100 Most Valuable Global Brands 2014
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