Page 70 - BrandZ Top 100 Most Valuable Global Brands 2014

Section 04 | Resources
Company Contributors

WPP is the world’s largest
communications services group
with billings of US$72.3 billion

and revenues of US$17.3 billion.
WThPrPouisgthhietswoopreldra’stilnagrgceosmt panies, Salmon is a highly innovative eCommerce The Kantar Media TGI studies sit at the The Futures Company is a unique VML is a global marketing agency
cthoemGmruonuipcaptrionvsidseesrvaiceosmgprroeuhpensive digital agency whose commitment to forefront of the media and marketing strategic insight and innovation that delivers forward-thinking ideas
wraitnhgbeiollifnagdsvoefrtUisSin$g72a.n3dbimlliaornketing
on-time, on-budget project delivery
industries, providing comprehensive consultancy, dedicated to a mission of and solutions for the world’s most
a s ne dr v r i ce ev es n i n u c e l s u do i f n Ug S a $ d 1 v7 . e 3 r t b i s i l i l n i o g n &. is increasingly embraced by the
insight into the online and ofline unlocking new sources of growth for inluential brands, including: MillerCoors

Tmheroduiagihnvitessotmpernattimngancaogmepmaenniet;s, leading names in retail, wholesale and behaviour of consumers: who they are, our clients. We bring a unique forward- brands Coors and Coors Light, Charter
tdhaetaGirnovuepstpmroevnitdmesaanacgoemmperenht;ensive manufacturing. Major brands turn to why they behave and make choices
looking, outward-looking and people- Communications, Colgate-Palmolive,
rpaunbgleicorfealadtvioenrstis&inpguabnlidc amffaarikres;ting Salmon for its ability to deine, deliver the way they do and how best to reach centric perspective to everything we COBRA PUMA GOLF, Dell, Gatorade,
sberravnicdeinsgin&cliuddeintgitya;dhveartltishicnagre& and exploit enterprise scale eCommerce, them. Used by communications and do, helping businesses and brands drive the Kellogg Company, Microsoft, NAPA
mcoemdima uinviecsatmioenns;tdmiraencat,gdeimgietanlt,; multichannel operations and digital digital agencies, media and advertisers, more powerful connections with people AUTO PARTS, PepsiCo, Southwest
dparotaminovtieosntm&ernetlamtioansahgiepmeanrtk; eting marketing solutions. Salmon quickly TGI measures brand consumption, and culture with our expertise in human Airlines, U.S. Soccer, Tennessee Tourism,

paunbdliscpreclaiatliiosnt sco&mpmubulnicicaftfiaoinrs;. The understands the business vision, creates reasons behind behaviours and media and cultural insight, and unlocking Wendy’s and Xerox. Founded in 1992
bcroamndpianngy&emidpelnotyitsyn; heeaarllyth1c7a5r,0e00 realistic project plans and eficiently usage, including passively-collected opportunities that can drive a step- and headquartered in Kansas City,
cpoemopmleun(inccaltuiodninsg; dairsescotc,idatigesit)ailn, over delivers solutions to plan; based around online browsing behaviour. Drawing vital change in your business through more Mo., VML joined the world’s largest
p3r,0om00otoiofinc&esrealcartoiosnss1h10ipcmoaurnkteriteinsg. a management process that removes information from 70 countries worldwide, foresight-driven growth and innovation communications services group WPP
aFnodr mspoerceiainlisfotrcmomatmionu,nvicisaitiownws.wT.he risk from successful project roll-outs. TGI is the most trusted source of national strategy. Our work combines our unique in 2001. VML has more than 1,900

cwopmpp.caonmy .eWmPpPloywsansenarmlye1d75H,0o0ld0ing Customers include Akzo Nobel, Argos, and international planning insights.
proprietary knowledge assets alongside employees with principal ofices in 24
pCeoompplea(niyncolfudthinegYaesasroactiathtes)2013 Audi, DFS, Game, Halfords, Kiddicare, TGI fulils a wide range of strategic
a range of research methodologies and locations across six continents.
iCnaonvneers3L,0io0n0s oInftiecrensataicornoaslsF1e10stival of Premier Farnell and Selfridges. Salmon is and tactical purposes, including the consultancy tools and techniques.
cCoruenatrivieitsy. Ffortmheortehiirndfoyremaratriuonn,ing. headquartered in the UK and has ofices identiication of target audiences, digital www.vml.com
vWisPitPwwaws.walpsop.ncaome. dW, PfoPr wthaessecond in the US, China and Australia.
and traditional communication planning www.thefuturescompany.com
Lynsay Montour
ncaomnseedcuHtoivldeinyegaCr,otmhepWanoyroldf’sthMeost and buying, consumer proiling and Communications Manager
YEeffaercattivteheHo20ld1i3ngCaCnonmepsaLnioynisn the www.salmon.com
brand positioning. TGI is integrated
Lloyd Burdett
lmontour@vml.com
I2n0te13rnEaftiioenEaflfFeecstitviveanleosfsCInredaetxiv, wityhich with many other studies speciic to Head of Global Clients and Strategy
froerctohgentizheirsdtyheaerfrfuecntnivinegn.eWssPoPf Sue Pratt
particular markets, driving even deeper lloyd.burdett@thefuturescompany.com
wmasrkaelstoinngacmoemdm, fuonricthaetiosencso. nd Head of Marketing consumer insights.
consecutive year, the World’s Most spratt@salmon.com

Ewfwfewct.iwveppH.oclodming Company in the www.globaltgi.com
2013 Efie Effectiveness Index, which
recognizes the effectiveness of Geoff Wicken
marketing communications.
Head of TGI International Y&R is one of the leading global
Geoff.Wicken@kantarmedia.com
marketing communications companies,
TNS advises clients on speciic growth
www.wpp.com
strategies around new market entry, comprising the iconic Y&R Advertising
Team Detroit brings together ive of innovation, brand switching and agency; VML, one of the world’s most
highly regarded and fastest-growing
WPP’s largest marketing agencies in one customer and employee relationships, digital agencies; as well as premier
location, Dearborn, Michigan, to provide based on long-established expertise
mobile marketing company iconmobile.
its clients access to best practises and and market-leading solutions. With a
talent. Team Detroit is the 21st century presence in over 80 countries, TNS
Y&R Advertising has 186 ofices in 90
equivalent to the full-service agency, The Brand Union is a global brand has more conversations with the
countries around the world. Its clients
acting as a portal to provide a single agency with over 500 people in 23 world’s consumers than anyone else
include Campbell’s Soup Company,
Colgate-Palmolive, Danone, Dell, Virgin
point of contact and accountability.
ofices in 16 countries. As the leaders’ and understands individual human Atlantic, Xerox, Revlon, GAP, Land Rover,
choice for brand-related insight, advice behaviours and attitudes across every LG and Telefónica.
www.teamdetroit.com
and activation, The Brand Union delivers cultural, economic and political region of
knowledge, inspiration and expertise the world. TNS is part of Kantar, the data
Geri Donahoe
from across the globe to build brands investment management division of WPP www.yr.com

Business Planning Director that thrive in the real world, using
and one of the world’s largest insight, David M Sable
business.development@teamdetroit.com
a balance of brand strategy, creativity information and consultancy groups.
CEO
and execution.
www.tnsglobal.com
david.sable@yr.com
www.thebrandunion.com

Tim Isaac
Tim Hill
Global Marketing Director
Worldwide Development Director tim.isaac@tnsglobal.com
tim.hill@brandunion.com

138 BrandZM Top 100 Most Valuable Global Brands 2014
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