Page 72 - BrandZ Top 100 Most Valuable Global Brands 2014

Section 04 | Resources
BrandZM Global Top 100 Team

BrandZM Global Top 100 Team

These individuals created the report, providing valuations,

research, analysis and insight, editorial, photography,
production, marketing and communications.

Elspeth Cheung
Nick Cooper
Amanda Harrison
Ken Schept
The BrandZM brand

valuation contact details
Elspeth Cheung is Head of BrandZM Nick Cooper is Managing Director of Amanda Harrison serves as Project and Ken Schept is a professional writer

Valuation for Millward Brown Optimor. Millward Brown Optimor. He leads the Events Manager for The Store WPP and specializing in articles and reports about The brand valuations in the BrandZM
She is responsible for valuation, analysis, overall practice in Europe and the Project Manager for the BrandZM Top brands, marketing and retailing. For the Top 100 Most Valuable Global Brands
client management and external development of brand strategy, portfolio 100 Most Valuable Chinese Brands, The past several years he’s helped develop
communication for the BrandZM rankings optimization and brand planning.
BrandZM Latin American studies as well the BrandZM library of reports. He spent are produced by Millward Brown
and other brand valuation engagements.
as the Chinese New Year, Golden Weeks much of his career as an editor with a Optimor using inancial data from Kantar
Worldpanel and Kantar Retail, along with
and Chinese Dream reports.
leading US business media publisher.
Bloomberg.

The consumer viewpoint is derived from

the BrandZM database. Established
in 1998 and constantly updated, this
database of brand analytics and equity is
the world’s largest, containing over two
million consumer interviews about more

than 10,000 different brands in over 30
countries.

For further information about BrandZM
contact any WPP Group company or:

Katie Pearce
Ben Marshall
Cecilie Østergren
Baljit Thandi
Peter Walshe

Katie Pearce is Global Communications Global BrandZM Director
Ben Marshall is Global Communications Cecilie Østergren is a professional Baljit Thandi is Director, Global
and Marketing Manager at Millward +44 (0) 1926 826 213 and Marketing Assistant at Millward photographer, based in Shanghai, who Corporate Marketing at Millward Brown.
Brown, and works as Project Manager for peter.walshe@millwardbrown.com
Brown and assists with the marketing and has worked closely with WPP agencies She is responsible for overseeing the
the BrandZM Top 100 report as well as on communications of the BrandZM projects.
since 2009. Cecilie specializes in marketing and communications for the
the marketing and communications of Martin Guerrieria
documentary, consumer insight and Top 100 ranking.
BrandZM projects.
portraits. She’s travelled extensively
Senior Client Director
+44 (0) 207 126 5073 in China, Brazil and other locations
Martin.Guerrieria@millwardbrown.com
to photograph images for the
BrandZM reports.

Elspeth Cheung

Head of BrandZM Valuation
+44 (0) 20 7126 5174
Elspeth.cheung@millwardbrown.com

Bloomberg

The Bloomberg Professional service is
the source of real-time and historical

inancial news and information for
Natasha Perera
Meenakshi Rawat
David Roth
Peter Walshe
central banks, investment institutions,
commercial banks, government ofices
and agencies, law irms, corporations and Natasha Perera is a Financial Analyst at Meenakshi Rawat is a Consultant at David Roth is the CEO of the Store WPP Peter Walshe, Global Director of
news organizations in over 150 countries. Millward Brown Optimor. She is involved Millward Brown Optimor. She is part of for Europe, the Middle East, Africa and BrandZM, was involved in the creation
(For more information, please visit www. in brand valuation, applying the BrandZM the BrandZM team which is responsible Asia, and leads the BrandZM worldwide of this brand equity and insight tool 15

bloomberg.com)
valuation methodology to analyze for BrandZM rankings. Her work involves project. Prior to joining WPP David was years ago, and has contributed to
brands, determine the brand value and to conducting inancial analysis, researching main board Director of the international many valuation studies and developed
generate the information that appears in brands and performing valuations.
retailer, B&Q.
BrandZM metrics, including CharacterZ,
the BrandZM ranking studies.
TrustR and ValueD.

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